Futerro S.A., a Belgian company specialising in the production of lactic acid, lactide (two platform biomolecules), and PLA (polylactic acid), announces the rebranding of its product line from RENEW™ to Futeon™, a step that reflects its commitment to modernisation, innovation, and long-term sustainability.
A New Brand Expression for a Future-Driven Vision
The transition from RENEW™ to Futeon™ signals a renewed energy behind Futerro’s mission to lead in sustainable innovation. With this modernised identity, the company strengthens the visibility of its flagship PLA product line and lays the groundwork for future milestones, including the launch of its fully integrated biorefinery in France.
Futeon™, which can be interpreted etymologically as “the era of the future”, embodies the innovative and forward-thinking spirit that has shaped Futerro’s journey for more than 30 years. It also reflects the company’s commitment to delivering sustainability and resilience through its products, which are designed to offer meaningful solutions for today and the future.
The rebranding introduces a new logo for Futeon™, accompanied by a refreshed visual identity and the launch of a new website for Futerro. While the name evolves, the essence remains unchanged: Futeon™ continues to reflect Futerro’s drive for innovation, its dedication to environmental responsibility, and the high-performance PLA solutions that remain central to customer innovation and sustainable development.
Same Products, Stronger Identity
Effective immediately, all products previously marketed, distributed, or sold under the RENEW® brand will now carry the Futeon™ brand name. Products themselves remain unchanged, maintaining the same composition, specifications, performance, quality, manufacturing processes, certifications, and regulatory compliance but now presented under a revitalised brand identity that reflects Futerro’s forward-looking vision.
Futeon™ marks an exciting turning point for Futerro, setting the stage for expanded global reach, greater impact, and a renewed drive to shape a more sustainable future.
For further information and the latest updates, visit www.futerro.com or contact the Futerro team directly.
